Our core and most fundamental principle is to provide high quality and innovative products and services that carry a seal of Quality accompanied by Personal Service to satisfy customers' needs and demands.

Our knowledgeable company is funded on the long Family tradition operating in Israel for more than 44- years.

The company 44-years track record as a trusted supplier is funded on our vision and accomplishments:

• Product development to fit all our customers' requirements and needs.

• Consistent progress, improvements and innovation following global trends and changes.

• Outperforming our competitors in consumers' satisfaction and maintaining a leading role in all our line of expertise.

• Safety and meeting environmental regulations and international standards.

• Unique customer insights.

• Professional coordination of all our resources to make working with us easier than ever before.